Our Story

A crest is a promise made visible. Ours draws on the heraldic tradition of the London market to say, at a glance, that what you hand us will be defended.

Chelsea Insurance Services was founded as a family-owned insurance distributor with a simple conviction: that the heritage and discipline of the London insurance market could be paired with the warmth and accountability of a family business. We place commercial and personal lines coverages for our clients — combining hard work, deep market access, and modern tools with steadfast, personal service.

We treat every relationship as our own. That means picking up the phone, following your request through to the right market, and standing behind our word. Fortis et Fidelis — strong and faithful — is not just a motto on a crest; it is how we work.

The crest

• The Shield — the oldest symbol of protection and defense, and the essence of insurance. Its firm border signals security, permanence, and guardianship of what matters.
• The Lion Rampant — in heraldry the lion stands for courage, strength, and resolve; reared and ready, it signals vigilance, and nods to England and the London market that shaped us. The staff it bears marks authority and stewardship — the broker carrying responsibility on the client’s behalf.
• The Flanking Devices — paired and balanced, they represent the two sides we bring together: commercial and personal lines; the market and the client; tradition and technology.
• The Banners — “Chelsea” above and “Insurance Services” below, set in steady capitals: a name worn with pride, like a crest passed down.

Meet the family behind the crest, or read more about Chelsea Insurance Services.